Click here to download a updated pdf copy

 

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A Beginner’s Blueprint to Launching and Growing Your Exterior Cleaning Company. Written by an Industry professional. 

 

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Table of Contents

1. Introduction & Welcome

2. Fundamentals of Business Setup

3. Legal Setup in Florida

4. CRM Systems & Organization

5. Equipment Configuration & Purchasing

6. Softwash & Cleaning Methods

7. Maintenance & Servicing

8. Marketing & Branding

9. Residential & Commercial Pricing

10. Field Operations & Repairs

11. Company Growth & Expansion Plans

12.  Bonus Templates & Tools

 

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Module 1: Introduction & Welcome

Welcome!

Congratulations on taking the first step toward building your pressure washing business. This course is built to guide you through each step with clarity and confidence, whether you're building your own rig or investing in a ready-to-go system. 

My Story & Why This Course Exists

As an industry professional, I’ve personally walked the path you’re about to start. What began with just myself and a close friend evolved into one of the most successful pressure washing operations in the southeastern U.S.—Priority Property Solutions.

We grew from two people and a small rig built with IBC Totes, Harbor Freight engines and ebay can pump to a company with over 20 employees and $1.5+ million in annual revenue. Our specialty was commercial pressure washing and paver stripping, and at our peak, we were operating 24 hours a day, 7 days a week with multiple crews servicing nationally recognized brands like Buffalo Wild Wings, Walmart, and over 100 McDonald’s locations every single month.

We built a residential division equipped with a custom vacuum reclaim rig that was engineered in-house. That rig alone would consistently generate $2,000 to $3,000 per day with a two-man crew handling paver stripping projects. We dialed in our systems, our marketing, and our operations to run like a machine.

In 2022, I made the decision to sell Priority Property Solutions. My next move? Tackling a problem I had seen for years: the lack of quality, affordable, ready-to-work pressure washing rigs in the Tampa Bay area. I launched Cigar City Softwash to fill that need. Since then, we’ve built and shipped hundreds of rigs nationwide, with prices ranging from $5,000 to $90,000, each tailored to fit a customer’s needs.

By August 2024, it had become clear that relying on third-party fabrication shops was significantly limiting our speed, innovation, and quality control. Turnaround times for custom parts were slow, design iterations were restricted by external shop capabilities, and rapid prototyping was nearly impossible.

To eliminate these bottlenecks, we made a strategic investment exceeding $100,000 into advanced fabrication equipment—including CNC plasma tables, hydraulic press brakes, plate rollers, and MIG/TIG welding systems. Shortly after, in January 2025, Dominator Fabrication was launched.

This in-house capability transformed our operation. We can now design, prototype, test, and mass-produce our entire equipment lineup—ranging from the rugged 8-foot Stallion skids to massive 10-foot-wide surface cleaners—with complete control over quality, speed, and scalability. Nobody can match our quality and strength in our products.

 

In July of 2025, I officially ended my 17-year career as a Senior level Cloud Architect for the United States Defense Intelligence Agency, a role that honed my discipline, systems thinking, engineering and attention to detail. That transition allowed me to run Cigar City Softwash Supply full time, which accelerated our company’s growth and positioned us to serve the industry at an even greater scale with huge results in just the first month.

What sets us apart isn’t just the steel, hoses, and motors—it’s the free education and transparency we provide. I believe that you should never have to pay for basic business knowledge. That’s why this entire course exists: to give you a proven, real-world roadmap to success.

This workbook represents years of trial, error, and refinement. Every checklist, every pricing guide, and every recommendation is based on real experience—not theory. My promise to you is simple:

I will always provide free online training and I will always design equipment that works as hard as you do. The only training I will ever charge for is in person, one on one dedicated training that I can spend as much time as you’d like teaching you what you’d like to learn, not from a syllabus. 

Let’s build your business - together!

— Justin Orr, Founder of Cigar City Softwash, Priority Property Solutions & Dominator Fabrication.

Before we get started with anything else, it’s critical to understand this:

Do not begin marketing a service before you have both the equipment and the skills to deliver it. Jumping ahead with promotion is a common—and costly—mistake new business owners make. Focus on the fundamentals first:

• Buy your equipment. Learn the craft, learn on your own home first. Then market your services
  
  

Getting this order wrong often leads to disappointed customers, damaged reputation, and business failure. Set yourself up for success by building a strong foundation first.

So with all of that out of the way, what are you looking to accomplish?

Begin by identifying your goals:

• Are you aiming to create a full-time income or side hustle?

• Will you focus on residential, commercial, or both?

• Are you technical enough to build your own rig, or would you prefer to buy a pre-built system?

This workbook helps you build a business plan around your specific goals.

What Markets & Services Will You Offer?

Clearly define your service offerings:

• Residential: Driveways, siding, pool cages, roof cleaning, fence washing.

• Commercial: Shopping plazas, fast food exteriors, HOAs.

• Add-ons: Gutter cleaning, stucco repair, paver sealing.

Use the included planning worksheet to define your target customer and ideal service bundle.

 

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Module 2: Fundamentals of Business Setup

Step 1: Register Your Business

Form your LLC through Florida Sunbiz at www.sunbiz.org. If you are in another state, you’ll need to research your own state’s requirements. Choose a business name that reflects professionalism and clarity. Secure a domain name and matching email address. Having an email ending in @gmail.com is unprofessional and should be avoided. 

Step 2: Insurance Setup

Secure liability and vehicle coverage early. Work with experienced agents like:

• Vermost & Associates

• 1200 Belcher Rd S, Ste 1, Largo, FL 33771

• Phone: 727-748-2886

• Email: mobrien@vermost.com

• www.Vermost.com

Suggested minimums:

• General Liability: $1M

• Vehicle Insurance: Modified for commercial use

• Workman's Comp: Required unless you file as exempt if you are a solo operator.

Step 3: Financial Accounts

• Obtain an EIN from IRS.gov

• Open a business bank account with debit/credit features

• Consider accounting software (e.g., QuickBooks or Wave)

• Open an account. 

Step 4: Administrative Tasks

• Get a dedicated phone number through Google Voice, Ring Central or other software programs. Never use your cell phone number off the bat as this makes it hard to grow and scale. 

• 
  

 

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Module 3: CRM Systems & Business Organization

Why Use Markate?

• Easily quote, invoice, and manage your jobs

• Automate customer reminders

• Text and email follow-ups for reviews

• We utilized Markate as a large fleet to handle all of our customers and employees. 

Sample Quote Language

Service: Driveway Pressure Wash
Process: Pre-treat with 12.5% SH, high-pressure rinse, post-treat with SH to suppress algae regrowth

Sample Quote Language

Service: Driveway Pressure Wash
Process: Pre-treat with 12.5% SH, high-pressure rinse, post-treat with SH to suppress algae regrowth

Scheduling Best Practices

• Add all jobs to calendar immediately

• Enable auto-reminders: 24-hour + "on-the-way" messages

• Encourage customers to confirm via text or email

Review Automation

• Offer $10–$20 off next service for a 5-star review

• Track follow-ups using CRM tags or status flags

 

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Module 4: Equipment Configuration & Purchasing

Your Best Bet: The Micro Series (CCSW)

The Micro Series by Cigar City Softwash is the ultimate entry-level setup for beginners.

Key Features:

• Compact 5x8 Trailer

• 5.5 GPM Gear Drive Pressure Washer

• 12v Soft Wash System with Proportioner

• Stainless Reel System

• 100 gal SH Tank + 225 gal Buffer Tank

Why It’s Ideal for Beginners:

• Plug-and-play setup means zero build time

• Allows you to clean homes, driveways, pool cages, and even roofs

• Lightweight enough for easy towing with most trucks/SUVs

• Expandable with hotbox or second machine as you grow

Skid vs Trailer vs Flatbed Overview

• Trailer: Most versatile and beginner-friendly

• Skid: Great for tight areas, but truck-dependent

• Flatbed: High capacity, but expensive and out of service if truck breaks

Maintenance Tips

• Rinse SH from trailer daily

• Change oil every 100 hours of use (engine, pump, gearbox)

• Apply WD-40 or silicon protectant weekly

• Check tire pressure and grease axles every 6 months

 

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Module 5: Softwash & Cleaning Methods

Downstreaming

• Uses injector to apply SH through pressure washer

• Lower concentration

• Great for siding, driveways, pool decks

Dedicated Softwash System

• Applies higher-concentration SH with low pressure

• Ideal for roofs, stucco, fencing, gutters

Proportioner Mixing

• Set your dial for exact mix ratios

• Rinse system daily to prevent clogs and corrosion

SH Supplier Map

Find your local Sodium Hypochlorite vendor: Bulk SH Supply Map

 

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Module 6: Marketing & Branding

Digital Setup: Build a Strong Online Presence from Day One

A professional digital presence helps legitimize your business, attract high-quality leads, and compete with more established companies. Below are the foundational digital assets every startup pressure washing company should have in place.

 

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1. Google Business Profile (Formerly Google My Business)

Why it matters:
This is the single most important free tool for local service businesses. It helps you appear in Google Maps, local search results, and voice searches (like “pressure washer near me”).

Steps to Get Started:

• Visit Google Business Profile and create an account.
  
  

• Use your exact business name, a local phone number, and your service area (you don’t need a public storefront).
  
  

• Choose categories like: Pressure Washing Service, Exterior Cleaning Service, or Power Washing.
  
  

• Verify your listing via postcard (Google will mail it to your business address).
  
  

Optimization Tips:

• Upload at least 15–20 high-quality photos of your work, trucks, gear, and team.
  
  

• Add a professional logo and cover image.
  
  

• Write a clear business description with local keywords (e.g., “Serving Tampa, Brooksville, and surrounding areas”).
  
  

• Turn on messaging so leads can contact you directly.
  
  

• Ask every customer for a Google review and reply to them promptly.
  
  

A well-optimized profile can generate organic leads for free, often within weeks.

 

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2. Build a Simple Website (Using Wix or Similar)

Why it matters:
Even a basic website gives your company credibility, helps with SEO, and offers a place to direct Facebook traffic or showcase your services.

How to Start:

• Use a drag-and-drop builder like Wix, Squarespace, or GoDaddy.
  
  

• Choose a template designed for home services or contractors.
  
  

Minimum Website Essentials:

• Homepage: Clear branding, your value proposition (“Affordable, Reliable Pressure Washing”), and a strong call-to-action (CTA) like “Call Now” or “Get a Free Quote.”
  
  

• Services Page: Break down services like house washing, roof cleaning, driveway cleaning, etc., with photos and short descriptions.
  
  

• About Page: Introduce yourself, your background, and what makes your business trustworthy.
  
  

• Contact Page: Include phone number, contact form, service area, and Google Maps embed (if applicable).
  
  

• Mobile Optimization: Ensure your website looks good on phones and loads fast.
  
  

Bonus Features (to add over time):

• Live chat widget (Tawk.to is free)
  
  

• Online booking form
  
  

• Testimonials section with Google review screenshots
  
  

• Blog or project gallery for SEO and portfolio
  
  

 

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3. Run Facebook Ads for Local Visibility

Why it matters:
 

Facebook allows you to laser-target your ideal customers by location, age, interests, and even homeownership status. It’s cost-effective and scalable.

Starter Strategy:

• Set up a Facebook Business Page with your logo, service info, and photos.
  
  

• Use Facebook Ads Manager, not “Boost Post,” for better control.
  
  

• Target users by ZIP code, age range (30–65+), and homeowners (via interest-based filters).
  
  

• Start with a $10–$20/day budget and run a 7-day campaign to test your messaging.
  
  

Effective Ad Formula:

• Use a before-and-after photo or short time-lapse video.
  
  

• Include a strong offer: “Driveway Cleaning – Only $99 This Week!”
  
  

• CTA: “Call Now,” “Book Today,” or “Get a Free Quote.”
  
  

Follow-Up:

• Respond quickly to messages and comments.
  
  

• Direct leads to your Google profile or website to legitimize your business.
  
  

• Retarget visitors later with Facebook Pixel installed on your website.
  
  

 

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Additional Tips for Digital Success:

• Use Canva for quick graphics (free templates for ads, flyers, etc.)
  
  

• Set up a Google Voice number or business phone to separate personal and work calls.
  
  

• Claim your business on Nextdoor, Yelp, and Bing Places as you grow.
  
  

Local Marketing 

Postcards (USPS Every Door Direct Mail – EDDM)

Sending postcards through USPS EDDM is a powerful long-term strategy, but it's important to understand how it works and what kind of commitment it takes. This was how I found my best customers whom still call me to this day, years and years after they received postcards from us. 

• Volume Matters: You must send at least 10,000 postcards per month. Anything less will likely result in little to no measurable response.
  
  

• Delayed ROI: Expect to see zero return for the first 2–3 months. This method builds familiarity and trust over time. Customers often need to see your branding multiple times before acting.
  
  

• Consistency Is Key: Each neighborhood should receive your mailers once every 3 months at a minimum. Repetition maintains brand presence and ensures you stay top-of-mind.
  
  

• Initial Costs: This method can be expensive upfront, especially when factoring in professional design, printing, and USPS delivery fees. However, the long-term payoff can be significant once your momentum builds.
  
  

Recommendation: Treat EDDM as a 6–12 month investment, not a quick win. Track incoming leads and jobs to measure long-term ROI accurately.

 

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Yard Signs

Yard signs offer a highly visible and cost-effective way to market your services locally, but placement must be strategic and compliant.

• Placement Timing: Always ask the homeowner for permission to place a yard sign after completing a job.
  
  

• Incentivize Participation: Offer clients a $10–$20 discount on their service if they agree to keep the sign in their yard for at least one to two weeks.
  
  

• Neighborhood Restrictions: Be aware that HOA rules or local ordinances may prohibit yard signage. Always verify before placing signs in regulated areas.
  
  

Best Practice: Use bold, easy-to-read fonts and make sure your phone number and service offering are clear from a distance.

 

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Flyers & Door Hangers

This grassroots strategy can be effective when paired with actual work being done in a neighborhood, though it demands effort and discipline.

• Execution Timing: Distribute flyers or door hangers immediately after completing a job, or even while you’re working—which can generate interest from curious neighbors.
  
  

• Use a Helper: Have a team member walk the street placing door hangers on front doors of nearby homes. This increases visibility and makes your presence known while you’re active in the area.
  
  

• Success Rate: Be prepared for low conversion rates. This method is labor-intensive and typically generates few direct leads, but it’s a low-cost way to support other marketing efforts like yard signs and postcards.
  
  

Tip: Make your door hangers look professional. Include a compelling offer, a QR code to book online, and social proof (such as a Google review or "5-star rated" badge).

Budget Strategy

• Spend 30% of desired monthly income on marketing

• Track ROI per campaign

• Reinvest in what performs well

Complete Guide: Marketing to Commercial Customers

Introduction: Why Go Commercial?

Transitioning into commercial work can transform your pressure washing business. Larger contracts, recurring revenue, and better referrals make commercial jobs highly attractive. But they also require more professionalism, patience, and a marketing strategy that builds long-term trust.

Commercial clients care about reliability, safety, and consistency. Your approach must show that you’re a true business partner—not just another contractor.

 

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Understanding Commercial Payments

Standard Terms

• Net 30 is the industry standard (payment 30 days after invoice).
  
  

• Net 60/90 terms do occur—especially with property management firms and municipalities.
  
  

• NEVER expect payment at job completion unless specifically arranged.
  
  

Cash Flow Readiness

You must have:

• A financial buffer to handle upfront costs (labor, fuel, chemicals).
  
  

• The ability to operate without reimbursement for 30–90 days.
  
  

• A clear understanding of invoicing platforms or vendor systems (like Bill.com, SAP, etc.)
  
  

Tip: Track every invoice carefully and follow up on aging receivables professionally. Use accounting tools like QuickBooks or Jobber for automation.

 

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Scheduling & Operations for Commercial Jobs

Off-Hours are the Norm

• 10 PM – 5 AM is typical for retail, restaurants, and shopping centers.
  
  

• Weekends may be allowed for industrial clients.
  
  

• Permits or badges may be required for gated facilities or HOAs.
  
  

Be Professional & Discreet

• Wear uniforms and safety vests.
  
  

• Use traffic cones and signage.
  
  

• Keep noise down and avoid water runoff near entrances.
  
  

 

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Marketing Process: From Cold Lead to Closed Job

Marketing to commercial clients is relationship-based and often slow-moving. Here’s a proven 5-step sequence that builds trust over time.

1. Research & Prospecting

• Walk the property and observe problem areas (gum, mildew, oil stains).
  
  

• Identify decision makers:
  
  

• Store Manager for one-off jobs.
  
  

• District Manager/Property Manager for multi-location contracts.
  
  

Tools to Use:

• LinkedIn: Search for job titles like “Facilities Manager,” “Property Coordinator,” “Regional Manager.”
  
  

• Google Maps: Identify high-traffic locations.
  
  

• County Property Appraiser Site: Find the owner of commercial parcels.
  
  

 

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2. Initial Email Outreach

Send a value-driven proposal with the subject line:

“Regarding the front entrance of your ___ location”

Key Tips:

• Write like you're responding to a request, not cold-pitching.
  
  

• Attach a quote with pricing and a photo of their actual property.
  
  

• Offer services such as:
  
  

• Storefront cleaning
  
  

• Dumpster pad sanitation
  
  

• Gum removal
  
  

 

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3. Mailed Quote – Week 2

Mail a printed quote and cover letter. Include:

• Company brochure or flyer
  
  

• Business card
  
  

• A personalized intro (e.g., “I stopped by your property last week…”)
  
  

Use a clear window envelope and print on high-quality letterhead.

 

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4. Second Follow-Up – 1 Month Later

Mail again with:

• The same quote
  
  

• A new cover letter referencing the earlier outreach
  
  

• Mention a current client (“We recently completed work for XYZ nearby”)
  
  

 

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5. Final Follow-Up – 3 Months Later

Send a special offer:

“Book by [date] and receive dumpster pad cleaning FREE with storefront pressure washing.”

This closes the loop, keeps your name top-of-mind, and shows your consistency.

 

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Multi-Channel Marketing Tools

 

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Pro Tips for Success

• Be persistent, not pushy. The 3-month follow-up strategy shows commitment without being aggressive.
  
  

• Photograph every lead location. Attach pictures to your proposals so they feel personalized.
  
  

• Track EVERYTHING. Use a spreadsheet or CRM like Jobber, Housecall Pro, or Notion.
  
  

• Dress and present like a vendor, not a handyman. Image matters in commercial work.
  
  

• Ask for referrals once you close one location—especially for chains or franchises.
  
  

 

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Marketing Templates to Prepare

Here are the essential templates you’ll want ready:

• Base Proposal Template
  Includes scope of work, pricing, your credentials, and photos.
  
  

• Round 1 Follow-Up Letter
  A polite reminder that includes your brochure or business card.
  
  

•  Round 2 Follow-Up Letter
  Reinforces previous attempts and builds credibility with a client testimonial.
  
  

•  Round 3 Offer Letter
  Time-sensitive promo with added value (“Book by date, get XX free”).
  
  

 

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Conclusion: Plant the Seeds, Then Reap

Marketing to commercial customers is like farming. Plant seeds consistently, tend the soil, and eventually, you’ll reap large, ongoing contracts. You don’t need to “close” every time—just be visible, valuable, and dependable.

Your follow-up process is your marketing.

 

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Module 7: Pricing & Services

Residential Pricing (Tampa Area Example as of 2021-2022)

• House Wash (up to 2,000 sqft): $200

• Driveway & Sidewalk: $150–175

• Tile/Asphalt Roof: $0.25–$0.35/sqft

• Pool Cage + Patio: $250

Commercial Pricing

• Small store fronts (McDonald’s, etc.): $600+

• Concrete: $0.15/sqft

• Building Siding: $1.25/linear foot

• Expect net-30 to net-60 terms

Add-On Services

• Paver Sealing: $1.50/sqft

• Stucco Repair: $5/sqft

• Fence Washing: By the panel or linear foot

 

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Module 8: Field Operations

Equipment Start-Up for the Micro Series

• Close all ball valves

• Turn on fuel/choke and start engine

• Allow warm-up before ramping throttle

• After job, run system in bypass and relieve pressure

Troubleshooting Quick List

• Pump not building pressure: Check inlet filter + air leaks

• Softwash not drawing: Check proportioner tubes & valves

• Battery dying: Use trickle charger overnight

Stucco Cleaning & Repair

• Clean with SH via downstream

• Manually brush severe algae

• Repair cracks with premixed stucco patch

 

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Module 9: Growth Planning & Management

Sample Revenue Goals

• Q1: $17.5k/month

• Q2: $20k/month

• Q3: $22.5k/month

• Q4: $25k/month

Rig Assignments

• Rig 1: Residential + Light Commercial

• Rig 2: Commercial Only

• Rig 3: Backup (Micro Series or Trailer #2)

SOP and Staff Planning

• Write internal procedures

• Schedule team meetings weekly

• Review customer feedback monthly

 

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Module 10: Bonus Templates & Legal Docs

Included Files:

• Business Start Up Checklist

• Service Terms

• Commercial Estimate + Invoice Samples

• Commercial Base Quote Sample

• Commercial Follow Up (Round 1)

• Commercial Follow Up (Round 2)

• Commercial Follow Up (Round 3)

• Customer Payment Demand Letter 

• Paver Waiver

• Employee Disciplinary Action Report

• Company Growth & Task Plan

 

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Final Thoughts

This workbook is your blueprint, but your hustle will define your success. Learn the skills, practice them daily, and reinvest in your tools and your team.

Start Small. Work Smart. Scale Confidently.

Copyright © Cigar City Softwash, 2025. All Rights Reserved. Not for redistribution by equipment vendors.

Business Start Up Checklist

• 

  Decide on a catch, short name for your new business. Ex: “Ducky’s Softwash”.

• 

  Check to ensure that the name can be used in your LLC name, domain name is available and no one else is using it.  

• 

  Create Your LLC

• 

  Create your website

• 

  Create your professional email address.

• 

  Obtain a business phone number. 

• 

  Obtain an EIN number. 

• 

  Open a business bank account. 

• 

  Open a new quickbooks account.

• 

  Obtain a dedicated phone number.

• 

  Open a new social media pages for your business.

• 

  Begin designing your marketing materials such as Postcards, Brochures or Door Hangers. Do not start marketing!

• 

  Decide on which equipment you’d like to start with. I always recommend our Micro Series. 

• 

  Place your order and start watching youtube videos to fully understand how our rigs work. 

• 

  Once you receive your new rig, start washing your own home FIRST. Once you have successfully washed your first home, driveway, sidewalk, roof, fencing, pool cage, etc, you may begin marketing. It’s always great to start doing your friends & family homes first to gain exposure. 

• 

  Reinvest 25-30% of your first jobs back into marketing to continue to grow your business. 

• 

  Set aside 10-20% of all your sales for maintenance and repairs. Within 6-12 months, you should have enough set aside to be able to purchase your rig again, in cash. This is important if something happens, like a car accident. 

Default Service Terms for the bottom of your invoice

Be sure to update to your business name!

Terms:

By accepting this Estimate, you agree to our Terms & Conditions as follows:

 

Payment is due at time of service rendered. After 7 days, a 25% late fee will be applied each month. After 30 days, the invoice will be turned over to collection and/or lien placed on property. Should you fail to pay your invoice within 7 days of the invoiced date, we reserve the right to cancel and void any warranty for services rendered. If payment is turned over to collections, you will be charged an additional $550 for court & legal costs. In addition, if negative reviews are left because of failure to pay, you will be subject to defamation lawsuits. 

 

If using a credit card, a 3.5% fee will be added to each transaction. No fee is charged for cash/check.

Water Usage: By signing this agreement, you provide Cigar City Softwash the right to use an on-site water supply as needed to complete the stated project without compensation. If an exterior water supply is required, it will be at an additional charge. It is the customer’s responsibility to make sure the water supply is on and in working order before we arrive. Additional charges will be applied if water is not available.

 

 Color and Tone Concerns: The properties and species of wood and or pavers age and weather can greatly affect the resulting color or tone of the stain. Note: Variances may occur on individual boards or pavers as well as total project as densities and other characteristics vary across and throughout the wood or brick. Cigar City Softwash and its associates attempt to represent final finish color and tones as best as possible. When sealing Older pavers it is possible to only achieve a semi gloss finish with a slight sheen. This is due to the age of the pavers. Light colored pavers will have a hard time showing a high sheen as-well, it will be there but, it will be difficult to see. While we can often give you an idea of the overall color or tone you must expect some variance in the overall finish. We will attempt to provide the highest quality possible. Occasionally some pavers will not shine as well as others. this is due to many factors. If the shine is not where you want we can add a top coat for an additional .56c a sqft to increase the finish to gloss. This has to be done 24-48 hours after the initial sealing. the minimum charge for this is $300.

Removal & Replacement of Deck Contents: Removal and replacement of grills, deck furniture, planters and any other items are the responsibility of the homeowner. Should we need to remove items from the deck, we will not be responsible for any damage, breakage to any furniture being moved by Cigar City Softwash. An additional $150 charge may be applied for time and labor devoted to the removal of these items.

Stains: Some stains cannot be removed by power washing. Tree sap, crawling vine limbs, artillery fungus, splatters from stains, oils and paints are examples of materials that cannot be removed by conventional means. We make every attempt to point these areas out to the customer when quoting the project. Sometimes these stains cannot be removed at all. We will utilize all methods available.

 

Payments to Cigar City Softwash are due as per the contract. They are to be paid by check or cash. Credit cards will be accepted but a 3.5% convenience fee will be charged. All balances are ALWAYS due upon completion of the job. Any variance to this policy must be agreed upon and in writing on our contract. Late charges of $20.00 per day, unless a variance was agreed upon in writing, will be immediately assessed on all balances not paid in accordance within 72 hours of contract terms. The customer agrees to pay any collection cost incurred by Cigar City Softwash related to the collection in process of outstanding balances.

Customer Demand Letter

If you run into a difficult customer that does not want to pay, simply put their information into the following form and 

Your Info/Letterhead Here

Notice of Lien/Collections Intent 

Customer Info

DATE

Dear Customer, 

This notice of Lien Intent is to inform you that Your Company Here, who completed work for you on January 1, 2022, is demanding payment of $1,234.56 for services rendered. This includes the $1000 in late fees that will be applied February 1st, 2022. 

Payment must be made via Cashier’s Check by 2/1/2022. If payment is not received by March 1st 2022, we will be forced to file with a collections agency and/or file a lien against your property for the remaining balance of $1,234.56. This action may have an adverse affect on your credit. 

Please mail us a cashier’s check to: 

Your Company Info Here

Thank you,

Your Info Here

Paver/Travertine Stripping Waiver 

If paver stripping is a part of your estimate or service, this means a deeper restoration  process is needed prior to properly cleaning, sanding, and sealing your pavers or travertine. Stripping is needed when the existing sealer has failed. Sealer may fail causing  pavers to turn white, cloudy, or hazy. The reasons for this include: trapped water vapor  (typically occurs with oil-based acrylic sealers), incorrect application of sealer (too thick) failure to correctly prep the surface prior to sealing, and/or resealing with an incompatible product. 

Cigar City Softwash and its subcontractors take as many precautions as possible to limit adverse effects from  stripping, however chemically stripping pavers is a harsh process that may cause damages in and around the pavers. Some of our precautions include: installing a pool sock on the return basket, using a pool vacuum  that bypasses the filter/pump, cleaning away from the pool, using paint shields to prevent overspray, adding  enzymes or chemical removers to balance the pool, and wetting foliage and other plants surrounding pavers during stripping.

Cigar City Softwash. and its subcontractors are not responsible for any damages caused by the chemical stripping process, this includes, but is not limited to: paint removal on cage aluminum, exterior walls and/or doors; sealer residue on screens or walls, in pools or pool tile; pavers or travertine shifting or becoming unlevel; pool equipment damages or failures (filter, vacuum, pump, etc); and adverse reactions to pool chemical levels and/or appearance; and damages, burns, or death to plant, grass or fish. 

Please note that it is recommended that you leave your pool filter system running after stripping, cleaning, sanding, or sealing for 48 hours. After 48 hours we recommend having your pool serviced to maintain its reliability.  

Cigar City Softwash should be notified immediately of any damages or adverse reactions that may have resulted from our service for documentation and training purposes.

By signing below, I understand and agree with the stripping process and the adverse reactions or damages that may occur and agree to hold Cigar City Softwash harmless from any damages that may occur during the stripping process. 

_______________________________________________________

Customer Name   Address

_____________________________________ ____________

Customer Signature   Date

Disciplinary Action Report

Employee: ________________________ Date of Warning: ________________________ 

Supervisor: ________________________ ________________________________ 

Type of Violation Attendance ❏ - Carelessness ❏ - Disobedience ❏ - 

Safety ❏ - Tardiness ❏ - Work Quality ❏

Warning Violation Date: ________________________ Violation Time: ____________

Violation Location: _______________________________________________________ 

Employer’s Statement _______________________________________________________________________________________________________________________________________________________________________________________________________________

Decision: _____________________________________________________________________ Decision Approved by: ____________ Title: ____________ Date: ______________

Warning Level: _____ 1 (Verbal) ____ 2 (Written) ____ 3 (Written)

Employee Agreement:  I have read this "warning decision". I understand it and have received a copy of the same. 

Employee’s Signature: ___________________________ Date: _______________ 

Supervisor Signature: ________________________________________________

Commercial Base Pressure Cleaning Proposal 

Below is our proposed pricing for Pressure Cleaning your Restaurants. Please let me know if you have any questions regarding the proposal. If you would like us to setup a free demo, please call the office at PHONE NUMBER HERE to schedule. From all of us here at COMPANY NAME, we thank you for your consideration. 

Acceptance of Proposal 

The party desiring to terminate this agreement shall do so by giving the other party thirty (30) days prior written notice of its election to terminate services. This must be mailed to the address provided on invoices. COMPANY guarantees all work to be completed in a professional manor using our moral standards for work-completion. All work is guaranteed to be completed to above specifications on time. Sum of above work to be made by net-15. Net-30 is available for monthly contracts upon request. Signatures on all invoices are not required by clients every month; signatures are only required on this acceptance of proposal.  

I (Printed Name Below) agree to the above prices, specification & conditions are hereby accepted. You are authorized to begin scheduling work without further authorization. Payments must be made as outlined above. 

____________________________________

Commercial Follow Up Round 1

STORE

ADDRESS

Hello!

 

My name is Billy Bob and I’m the Managing Partner for COMPANY NAME. I recently visited your location and noticed that your sidewalks and dumpster area could really use our Pressure Cleaning services. I tried to catch you in the store, but you seemed busy and I didn’t want to bother you. 

 

We are a COMPANY NAME, that uses state of the art equipment and hire only clean-cut professionals to Pressure Clean Commercial, Residential and Industrial properties. We have the experience, knowledge and the right pricing to make it a win-win for all. We are insured through Hartford with a $2 million policy against damage & worker's comp. Our custom-built pressure washing rigs leave a perfect finish, every time. Our work speaks for itself, and our repeat customers and word of mouth is our primary source of marketing. We have been in business since DATE offering commercial services.

You may be asking ‘’I get a ton of these emails/quotes a week, what makes these guys any different?” Well, to start we try to be extremely responsive, we don’t get comfortable with our clients, and we treat you the same from day one to decade one. We have several references available upon request. 

I’ve also included a quote with a couple great deals. It’s super easy to get started, just email me with your approval and we’ll get you on the first available rotation.

 

Thank you in advance,

Your Name Here

Commercial Follow Up Round 2

STORE INFO HERE

Hello!

 

My name is BLANK and I’m the Managing Partner for COMPANY NAME. I recently visited your Restaurant and noticed that your sidewalks and dumpster area could really use our Pressure Cleaning services. I tried to email you, but your email bounced back. 

 

We are a COMPANY NAME, that uses state of the art equipment and hire only clean-cut professionals to Pressure Clean Commercial, Residential and Industrial properties. We have the experience, knowledge and the right pricing to make it a win-win for all. We are insured through Hartford with a $2 million policy against damage & worker's comp. Our custom-built pressure washing rigs leave a perfect finish, every time. Our work speaks for itself, and our repeat customers and word of mouth is our primary source of marketing. We have been in business since DATE offering commercial services.

You may be asking ‘’I get a ton of these emails/quotes a week, what makes these guys any different?” Well, to start we try to be extremely responsive, we don’t get comfortable with our clients, and we treat you the same from day one to decade one. We have several references available upon request. 

I’ve also included a quote with a couple great deals. It’s super easy to get started, just accept the quote by signing on the bottom line and email it back to me at the email below and we’ll get you scheduled to be cleaned!

 

Thank you in advance,

YOUR NAME HERE

Commercial Follow Up Round 3

CUSTOMER INFO HERE

Hi Again,

 

Justin here, the Managing Director for COMPANY NAME. The last couple of weeks I’ve sent you a letter explaining who we are and what we do. 

 

As these past few weeks has shown, we’re on-time, every time. Our overnight commercial team leader LEAD TEAM MEMBER HERE ensures our crews are on-time and on schedule to get your restaurant cleaned before you open in the morning. This is very important as you want to have the cleanest environment for your customers, and you don’t want a pressure cleaner disturbing your clients as they come in, park or order their food and eat. We’ve quickly become the central Florida leader in Fast Food cleaning with processes in place to ensure safety for our crew, your customers and your property. We are the leading experts with traffic management for 24 hour stores as well. 

The process doesn’t just stop when the machines are shut down. We use high powered flash lights and flood lights to do a quality check with every team member before the hoses are reeled in. The following day, our QA Inspector personally inspects each one of our jobs completed from the night before and if there are any issues, they are immediately rectified the following evening. 

Let us show you what it means to be a Priority!

I’ve also included the proposal again. If you’d like to get started, just accept the quote by signing on the bottom line and email it back to me at the email below and we’ll get you scheduled to be cleaned!

 

Thank you in advance,

Your Name Here

Company Growth Plan Template

 

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Summary & Roadmap Overview

This growth plan is designed for new owners in the pressure washing industry who want to expand methodically, scale without overextending, and build a team culture that’s professional and productive.

Plan Overview by Page:

• Page 2: Owner Quarterly Task Plan
  
  

• Page 4: Revenue & Service Growth Strategy
  
  

• Page 5: Equipment Acquisition & Maintenance Guide
  
  

• Page 6: Marketing Playbook (Residential + Commercial)
  
  

• Page 6: Company-Wide Policies & Culture Building
  
  

 

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Page 2: Owner Quarterly Task Plan

Quarter 1 (Foundation & Speed)

Primary Goals:

• Revenue: $17.5k/mo
  
  

• Improve internal speed and customer satisfaction
  
  

• Build habits for proactive follow-up and team engagement
  
  

Owner Action Items:

•  Increase monthly revenue by $5k/month over current base
  
  

•  Cold call past estimates >1 year old; ask what stopped them from booking
  
  

• Shrink response time to <30 minutes using scripts, auto-texts, or CRM (like Jobber)
  
  

• Launch monthly breakfast meeting for team morale
  
  

• Begin weekly meeting to review mistakes, delays, complaints, and wins
  
  

New Owner Tip: Your first quarter is about showing up consistently. Don’t worry about perfection—focus on pace and learning.

 

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Quarter 2 (Positioning & Refining)

Primary Goals:

• Revenue: $20k/mo
  
  

• Optimize marketing outreach
  
  

• Build employee incentives and attract larger clients
  
  

Owner Action Items:

• Build a target list of HOAs and Property Managers
  
  

• Design a performance-based bonus plan (e.g., $100 bonus for 5-star review or job completion under X hours)
  
  

• Audit competitor social media: What’s working? What questions are they answering?
  
  

• Update Truck Binders & Handbook (Safety rules, policies, chemical usage, job checklists)
  
  

New Owner Tip: Think like a customer. What questions do they ask? What visuals do they respond to?

 

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Quarter 3 (Systems & Expansion)

Primary Goals:

• Revenue: $22.5k/mo
  
  

• Introduce new verticals (like fleet washing)
  
  

• Launch direct mail outreach campaign
  
  

Owner Action Items:

• Design Master Lead List by category (e.g., restaurants, fast food, shopping centers)
  
  

• Begin monthly mailers to each segment (start with 500-1000 postcards/mo)
  
  

• Launch fleet washing division with a single route weekly
  
  

• Update Handbook again based on Q2 learnings
  
  

PRO-TIP: Fleet accounts offer repeat, consistent work—great for scheduling slower weekday afternoons.

 

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Quarter 4 (Hiring & Scaling Readiness)

Primary Goals:

• Revenue: $25k/mo
  
  

• Prepare for 3rd rig and crew
  
  

• Reinforce internal systems for growth
  
  

Owner Action Items:

• Start interviewing candidates to build 3rd crew
  
  

• Audit rigs for wear and plan Q4 replacements
  
  

• Begin pre-booking contracts for Q1 of next year
  
  

• Evaluate company leadership structure (who could become future team leads?)
  
  

 

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Page 4: Revenue & Growth Strategy

Next Year Targets (with 3rd Crew):

• Q1: $37.5k
  
  

• Q2: $40k
  
  

• Q3: $42.5k
  
  

• Q4: $45k
  
  

Revenue Growth Tip: Avoid trying to double revenue overnight. A steady $2,500–$5,000 increase per quarter is sustainable and healthy.

 

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Page 5: Equipment Plan & Rotation Strategy

Rig 1: Residential Focus

• 2025 F250 Pickup
  
  

• Two Honda 8GPM machines (#1 & #2)
  
  

• 4 reels, 1 air compressor, 10GPM softwash
  
  

• Assigned to Lead Tech
  
  

• Maintenance logs kept weekly
  
  

Rig 2: Commercial Focus

• 2025 F350 Flatbed
  
  

• Two Honda 8GPM machines (#3 & #4) + hotboxes
  
  

• 4 reels, air compressor
  
  

• Assigned to Commercial Lead Tech
  
  

Support Equipment

• Water Tanker + 6x12 Backup Trailer
  
  

• Fully functional pressure system
  
  

• Hotboxes #5 & #6
  
  

• Tested monthly for readiness
  
  

End-of-Year Equipment Checklist

• Is it tax-advantageous to upgrade using Section 179?
  
  

• Will any unit fail before next December?
  
  

• Is maintenance costing more than 30% of the unit’s replacement value?
  
  

• Create a visual inventory chart with age, hours used, maintenance history
  
  

 

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Page 6: Marketing Playbook

Residential Marketing

Use testimonials, before/after photos, and promotions like “$25 off driveway cleaning” to attract clicks.

 

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Commercial Marketing

Smart Targeting Tip: Drive or Google Map your town’s shopping centers. Build your own CRM of 100+ leads in Excel.

 

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Page 6: Company Policies & Culture

Shop Rules

• All tools on pegboard by category
  
  

• Assigned tools color-coded by truck
  
  

• Lost tools = employee replacement responsibility
  
  

• Weekly rig wash (no exceptions)
  
  

Company Culture Enhancers

• Monthly Breakfasts: Low-cost way to boost morale
  
  

• Weekly Win Boards: Use whiteboard to track success stories
  
  

• Employee of the Month: Based on review ratings or job performance
  
  

• Birthday Recognition: Small gifts and acknowledgment
  
  

• Quarterly Reviews: Let employees speak their minds and grow. Take each employee out for breakfast/lunch at least once a month to get to know them better and have them open up. It really works! Then each quarter, give them an honest but good review showing what they are great at and what they aren’t so great at. Be sure to include tips and actively help them achieve the goals.